Swot Analysis Of Mcdonald s Australia Holdings - 1552 Words

SWOT analysis of McDonald’s Australia Holdings 1. Executive analysisAustraliaï ¼Å¡SWOT analysis of McDonald’s Australia Holdings ä » £Ã¥â€ â„¢ This report intends to evaluate the external and internal environment of McDonald’s Australia Holdings, in which new product is to be realized and defining strategies appropriate to its realization. In this report, it will analyze the external and internal environments (SWOT) of the McDonald’s Australia Holdings, which includes the strengths, weakness, opportunities and the threats. This is used to identify the critical factors that may affect McDonald’s Australia Holdings’ new product and then build on its strengths to reduce the weaknesses , exploit opportunities and avoid potential threats. Besides, based on the SWOT analysis, this report will talk identify a relevant strategy, that is the W-O strategy meaning that improve the weakness and gain the opportunity rounding them. Further more , this report may also identify and describe a target market of the McDonald’s Australia Holdings, and would like to helps to develop a suitable new product for the company to introduce for this target market. Based on that, this report will firstly make an introduction of the company, McDonald’s Australia Holdings, where includes its relevant history, the current market and the product lines et al. Subsequently, it will make a further analysis of the SWOT analysis, in which it may present the SWOT analysis in a table format and rank the dimensions. After that,Show MoreRelatedMarketing Plan For The Fast Food Industry Essay1570 Words   |  7 Pagesperforming the market analysis, consumer behavior analysis and the environmental analysis mainly supports in maintaining the focus for strategic incorporation of the innovative marketing strategies and channels. 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